BEARLOGA

Bearloga is a burger bar where it is warm even when the wind is blowing outside: big paws, hot food and happy guests. The name plays on «berloga» — a bear's den — a cosy place you return to.

The identity concept is built around this feeling: loud, tasty and bear-like, with hand-drawn characters who eat, drink and enjoy the moment together.

The wordmark is built from cut, slightly uneven letters — like stamped on a burger bun or cut out of paper. It reads well both in one line and in a stacked BEAR / LOGA block.

The bear silhouette with a handwritten «e» is a secondary mark for packaging, cups and stickers.

The palette smells of a campfire in the forest. Fireplace Warmth orange #FF6233 and Warm Creamy #FDE9C1 are the main pair, Charcoal Mark is used for drawings and type.

Forest Green and Timber brown bring in the forest and wood, and give the brand a deeper, evening mood.

Firenight is the loud headline face: «Loud. Tasty. Bear-like». Golos carries the main text and menus — calm and easy to read.

Swanky and Moo is a handwritten accent for short warm notes like «It's cosy here, as always».

The heart of the brand is a series of hand-drawn characters: round, kind and always eating. Separate hands with food and drinks and a set of simple food icons extend the system.

The lines are drawn with a dry brush, so the graphics feel alive and homely — like a sketch on a napkin.

Packaging, cups, bags and boxes carry the stacked logo, the bear and the characters. A loyalty card «Collect paws — get treats» turns every visit into a small game.

Slogans like «We know what you love» speak to guests in a friendly voice.